June 14th, 2019

On globalisation and opportunities for German companies in African markets

From 4 to 7 June, the leading international trade fair for logistics, telematics and transport “transport and logistic” took place in Munich. This year, the Alliance for Trade Facilitation was invited to discuss the challenges in international trade with other experts.

The renowned trade fair brings together experts and investment decision-makers from all over the world and provides a comprehensive platform for discussing and investigating the most important industry topics and innovation potentials.
The friendly invitation of two alliance partners gave Philipp Kruschel (Head of the Secretariat of the German Alliance for Trade Facilitatio) the opportunity to speak in various panels about the challenges in global trade, in particular with countries on the African continent.

Under the title “Opening The Doors Of The African Continent Of The Future”, a panel hosted by alliance partner Bolloré Logistics, Philipp Kruschel discussed current and future trading opportunities for German companies in African markets with high-level representatives of the Afrika-Verein der deutschen Wirtschaft, the SGS Group and Burda Education GmbH.
Today, the African continent is one of the most dynamic regions of world trade and has an average annual growth rate of around 5%. The opportunities for companies, multinational corporations and SMEs have increased significantly, supported by a proactive government policy to develop trade between Germany and Africa. The Alliance supports companies with a widely diversified local network of private and public actors and implements trade facilitation projects based on decades of local expertise.

In the panel series “Globalization at the end? Outlook on International Trade”, organized by the Alliance Partner Association Bundesvereinigung Logistik (BVL) e.V., Philipp Kruschel emphasized the influence of non-tariff trade barriers on international trade flows. By implementing the agreement on trade facilitation measures of the World Trade Organization, global trade costs could be reduced by 12.5 to 17.5 %. In close cooperation with companies and public institutions, the Alliance is committed to promoting the implementation of the agreement and developing innovative solutions to reduce trade barriers outside trade tariffs.